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Our mission is simple: to help pet owners choose not only the best, but the most suitable and safe products for their animals including dogs, cats, birds, snakes, fish and hamsters.
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Our team of pet researchers, with a passion for all things animal related, research the best selling and most suitable items from hundreds of manufacturers on a day to day basis. We have done the leg work, so you don’t have to.
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Our vision is to become the world’s number one site to offer unbiased advice, guidance and support that helps pet owners around the world make informed and well guided decisions when it comes to caring for their animals.
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