Instinct Raw Natural Grain Free Beef Product Overview

Instinct Frozen Raw: Natural, Grain-Free, Real Beef Recipe Overview

Feeding time is the highlight of any dog’s day and it’s when pet parents can have the greatest influence on their pet’s nutrition and overall health. Instinct® Raw foods provide protein-packed meals without ingredients associated with aggravating digestion.

Instinct Frozen Raw main ingredients are 100% raw, with an emphasis on meat and organs as well as complimentary vegetables and fruits. The recipes are never cooked and minimally processed to keep the ingredients as intact as possible.

The Instinct Frozen Raw and more Instinct Raw dog foods are available at PetSmart.

About Instinct

Instinct has been making pet food for more than 20 years. Over that time, it’s been creating raw recipes with a mission to bring less processed foods into more pet bowls.

Each formula emphasizes protein and minimizes the amount of processing, which includes never cooking its foods. We’ll explain that process more later, but the brand’s philosophy is to create nutrient-dense food without additives that bulk up the food at the expense of your pet’s digestion.

Small breed dog awaits his portion of Instinct Frozen Raw Dog Food in the kitchen.

Why Frozen Raw Pet Food?

Each Instinct Raw Frozen dog food recipe consists of 85% meat and organs, 15% non-GMO fruits and vegetables, as well as vitamins and minerals. It uses whole-food ingredients like real beef and cage-free chicken.

Instinct Raw Frozen recipes contain three times more real meat and organs than in its own kibble recipes. Additionally, raw food often includes more animal-based protein than kibble.

The food is stored frozen and can be taken out to thaw five to 15 minutes prior to feeding time. The bites will thaw in minutes, so you can scoop them into a bowl, wait a few minutes and serve.

Instinct Raw Frozen prioritizes recognizable ingredients for its recipes. It omits ingredients like grain, corn, wheat and soy that are associated with digestion issues in some dogs. It also avoids processed byproduct meal, fillers, artificial colors (meant to appeal to your eyes) and preservatives.

Lastly, by not cooking the food, raw food recipes can keep more nutrients intact.

Instinct Frozen Raw Dog Food Key Features

  • Less processed
  • Never cooked
  • Protein-packed with 85% meat or poultry & organs
  • Thaws in minutes
  • Supports improved digestion
  • Supports skin and coat health

Woman in the kitchen is pouring frozen raw kibble into the dog bowl.

Health Benefits

If your dog seems lethargic, irritated by their diet, or simply has skin and coat problems, you may try resolving those issues through diet.

A raw diet can support your pet’s digestion, natural coat growth, as well as natural weight and energy levels.

Studies have found that puppies fed a raw diet have fewer environmental allergies and are less likely to develop Inflammatory Bowel Disease as adults when compared to puppies fed just kibble.


PetSmart sells a 3-pound pouch of Instinct Frozen Raw for $20 and a 6-pound pouch for $35.

Nutritional Information

Here’s a closer look at one of Instinct’s best-sellers, the Natural Grain-Free Beef recipe:

  • Crude Protein (min): 12%
  • Crude Fat (min): 8%
  • Crude Fiber (max): 3%
  • Moisture (max): 70%
  • Caloric Content: 183 kcal/cup
  • First 5 Ingredients: Beef, beef liver, beef kidney, beef spleen, and carrots

Full ingredient list: Beef, Beef Liver, Beef Kidney, Beef Spleen, Carrots, Apples, Sweet Potatoes, Butternut Squash, Ground Miscanthus Grass, Montmorillonite Clay, Ground Flaxseed, Salmon Oil, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Vitamin D3 Supplement), Salt, Tricalcium Phosphate, Potassium Chloride, Minerals (Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Calcium Iodate), Blueberries and Spinach.

  1. judy kolz
    Apr 23, 2022

    Where in Colorado Springs, CO can I buy it?

  2. Anna Beckman
    Apr 22, 2022

    My dogs love this food. I have a dog with food allergies, and he does great on this. My other dog likes to get the goodie pieces before her brother gets to the bowl.

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