Last updated: 06 May 2020

Pure Vita Cat Food Review

Key features

Shaped to remove plaque and tartar

Single animal source of protein - chicken

Omega oils for healthy skin and coat

Low glycemic index

Key features

Can be eaten by cats with allergies

Cranberries and apricots to boost immunity

Added probiotics for gut health

Glutamic acid provides a great taste

Key features

High quality dry kibble for cats of all ages

31% protein for building strong muscle

18% fat for energy

Probiotics for gut health

Show contents
Angela Westfall
Published 16:12 pm

The manufacturer of the Pure Vita cat food range is a family-owned US pet food firm which boasts over 50 years of experience in manufacturing dry and moist cat food. Over half a century, they have established an excellent reputation for supplying premium quality products. They use only high-quality raw ingredients and all of their products meet the Association of American Feed Control Officials (AAFCO) protocols for cats of all ages.

The Pure Vita range is available as wet or dry food and can be grain-free. It is packed with wholesome ingredients and has a single source of animal protein. There is also an emphasis on taste to tempt picky feline customers. Whilst some Pure Vita cat food reviews criticize the use of pea flour as a filler and the relatively high carbohydrate content of the range, there has not been a Purevita recall incident in the entire history of the company which is testament to how seriously they take your cat’s safety. Here’s a quick summary of the range and why you should choose it for your furry friend.

Pure Vita Cat Food Review


A premium cat food made with limited ingredients so you know exactly what your cat is eating and is essential for cats with allergies. The high animal protein content (minimum 32 %) is provided by a single source which is chicken. It’s packed with ingredients that have a low glycemic index so it provides energy over a longer period of time.

Antioxidants and essential micronutrients ae provided by cherries and apricots and cranberries are added to promote the health of the urinary tract. This food also contains a minimum of 18% fat for energy and omega oils for healthy skin and coat. The trace minerals such as zinc and iron are organically produced. This food is ideal if your cat is a fussy eater as the amino acids enhance the flavor and the shape helps to remove plaque and tartar. This food is very easy to digest and promotes gut health.   

Dry cat food with flavor enhancers

High protein content

Cranberries for urinary tract health

Organic trace minerals

  • Brand: Pure Vita
  • Model: TUF-031
  • Weight: 15 pounds


Formulated to meet the Association of American Feed Control Officials (AAFCO) Cat Food Nutrient Requirements for cats of all ages, this premium cat food is nutritious and delicious! It contains a minimum of 31% protein and 18% fat for building strong muscle and providing plenty of energy. The animal protein is provided by salmon to which are added peas, flax seeds and dried chicory root as well as many more carefully selected ingredients. There are no grains in the recipe so it is suitable for cats with allergies.

There’s probiotics (Lactobacillus acidophilus) and natural fiber to promote gut health and cranberries, apricots and cherries to provide antioxidants and promote a healthy immune system. The omega oils are added to promote healthy skin and a healthy coat.

Association of American Feed Control Officials approved

Contains no grains

Salmon is the single animal protein source

Fruit and vegetables packed with antioxidants

  • Brand: Pure Vita
  • Model: 131745
  • Weight: 6.6 pounds


Made with the highest quality ingredients and suitable for adult cats and kittens, this grain-free food offers balanced nutrition for your cat. The single source of animal protein is duck and protein makes up a minimum of 34 % of the food. There is also a minimum of 14 % fat to give your kitty plenty of energy.

There are added protonated minerals which make them easy to absorb and these include zinc, iron and copper. Cranberries and apricots provide essential nutrients for the immune system including antioxidants and beta-carotene.  Lactobacillus acidophilus and Enterococcus faccium are useful probiotics to support a healthy digestion. Also, chicory root is a source of soluble and fermentable fiber which keeps the gut contents moving and supports friendly bacteria. There is added glutamic acid – a natural flavor that cats love so even fussy eaters will love it.

Grain-free cat food

Single animal protein source

Suitable for cats of all ages

Minimum 34 % protein

  • Brand: Pure Vita
  • Model: 073893180005
  • Weight: 15 pounds


A delicious wet food that provides complete and balanced nutrition for your cat as well as valuable hydration. It’s perfect for cats that do not drink a lot of water and need to get fluid into their bodies with their food. There is a minimum of 11 % protein in the recipe and 9 % fat. The protein is provided by chicken, chicken broth and chicken liver.

It contains the full range of supplements to give your cat all the nutrition that they need but there are no grains or cheap fillers. Added minerals include calcium, sodium and iron. The added vitamins support a healthy immune system and include Vitamins A, D and E. This food has a great taste that cat’s love.

Wet cat food with a great taste

Minimum of 11 % protein

No grains or fillers

Added vitamins and minerals

  • Brand: Pure Vita
  • Model: 073893971009
  • Weight: 5.4 ounces

Pure Vita Cat Food Review Buying Guide

Company Information

The history of this family-owned pet food company dates back to 1947 and begins with the father of the current owner. He was called Darrell Nelson but was known as “Tuffy” and he established an animal feed company called Pine Lakes Feed in Minnesota. A couple of decades later, his son (Kenny Nelson) returned to the family home after studying away and joined with his father to form Tuffy’s Dog Food Company. Kenny Nelson still owns the company today.

For four decades, Tuffy’s concentrated on providing economy pet food but at the turn of the century they switched their focus to premium products. Their initial products were in the NutriSource Super Premium range. This was so successful that they expanded in 2007 and added their Pure Vita range. After another huge success, they introduced Natural Planet Organics in 2009. The company remains in family ownership and boasts a highly experienced management team and workforce.

The company prides itself on using only the highest quality raw ingredients which are always fresh and are tested at the point of delivery against a set of stringent specifications in terms of protein content, moisture and ash. They have also invested in state-of-the-art equipment so that they can be at the forefront of developing new pet food products. The research focuses on pet nutrition and quality testing.

One notable detail is that the company operate out of a manufacturing plant that exclusively produces pet food. At the facility, there is a chemistry laboratory used for product testing. Extensive quality control is used to assess formulation, palatability, appearance, aroma and digestibility. Because the products are made to order, they are always fresh.

The company’s attention to detail extends to the manufacturing processes, packaging and even transport. Ingredients are measured with pinpoint accuracy which ensures that every bag of food is exactly the same. Only the highest quality packaging is used to guarantee freshness and palatability. Even the trucks are inspected for cleanliness.

Cat food bowl

Why Choose This Brand?

  • Company ethos and environmental credentials

This is a well-established and respected family firm who have built a reputation for quality control and integrity. The products are all natural and suitable for the needs of cats of all life stages and lifestyles including kittens, adults and seniors, cats with allergies and cats with an indoor lifestyle.

There is a company ethos of sustainability and environmental responsibility. Protecting the environment is important to this company. Steps are taken to reduce, reuse and recycle supplies and equipment. Corrugated items, plastic and paper are recycled and some packaging is composted. The company offices are cooled and heated using a geothermal system that emits no carbon dioxide or other greenhouse gasses and uses little electricity. Donations are made to many US humane societies and rescue organizations. This is all part of the company commitment to pets.

  • Product safety

Pure Vita products have never had a safety recall incident. The commitment to animal safety was consolidated in 2015 with the opening of a new production plant. The plant was designed to meet the most stringent standards for pet food safety. The layout segregates employee movements and airflow to reduce the risk of cross-contamination. There is a state of the art facilities for cooking, drying, coating and cooling the food.

Further expansion is planned which will continue to reduce or eliminate bio-contamination whilst also increasing the capacity of production and efficiency. The range of premium and exotic protein sources is likely to increase, giving your pet a wider choice of flavors and dining experiences.

The brand is made from a single animal protein source, such as chicken, so you know exactly what your kitty is eating. It can be purchased as a grain-free option for cats with allergies and is full of natural ingredients such as cranberries and apricots which provide valuable antioxidants. This brand also features the special ‘Good 4 Life System’ which supports healthy digestion in cats. Only natural preservatives are used thus avoiding artificial ingredients.

Ingredient Analysis

Pure vita products meet the Association of American Feed Control Officials (AAFCO) protocols for cats of all ages. Cat food needs to contain the correct proportions of the following macro-nutrients.

  • Protein: This is essential for the growth and repair of tissue and also provides energy. In this range, it is provided by a single animal source such as chicken. You will know exactly what meat your cat is eating which is useful for allergies.
  • Carbohydrates: Cats do not need a lot of carbohydrates. They can be used as a cheap filler in pet food as they do not cost a lot. The grain-free products in this range do not have corn, wheat, and soy which are common allergens. However, they do have pea flour which is viewed by some experts as a filler and which adds to the carbohydrate content of the recipe.
  • Fats: These are also needed for energy and can be used by the body to fuel the metabolism. Too much fat can lead to obesity.
Two cats eating food


The Pure Vita range contains a special blend of nutrients called NutriSource® Super Premium Nutrition. It is designed to support a healthy gut and aid digestion. This leads to well-formed poop and less mess in the litter tray!

The main element of Nutrisource Pure Vita cat food is that the food is made from real chicken or other meat as the primary ingredient. To this is added rice, barley and oatmeal formula which are highly digestible. There are omega 3 and omega 6 oils to help the food pass through the gut as well as Sel-Plex® selenium, Vitamin C and natural anti-oxidants. They are no animal by-products or whole corn which can cause digestive issues. There are also no artificial preservatives as preservation is achieved by tocopherols.

Pros & Cons

  • No animal by-products used in the recipes
  • No artificial colors, flavors, and preservatives
  • Single source animal protein sources
  • Company with over 50 years’ experience in pet food manufacture
  • A smaller range of flavors than some other brands
  • Relatively high carbohydrate content
  • Uses pea flour as a filler

Angela Westfall
Angela Westfall
Angela has fostered, adopted, screened and saved cats for over 15 years. She is known as one of Central Ohio’s most passionate and knowledgeable cat enthusiasts. Her rescue, Angels Assisting Felines has partnerships with PetSmart and PetSuppliesPlus to help more cats find great homes.
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